Pandemic and Epidemic Threat Analysis Lab

Led by Dr Charles Whittaker, the Pandemic and Epidemic Threat Analysis Lab (PETAL) at UC Berkeley is an interdisciplinary research group dedicated to reducing pandemic risks by turning cutting-edge computational science into actionable public-health guidance. PLOT My Science partnered with PETAL to design and launch a compelling lab website. We successfully communicated the lab’s unique culture and research scope, significantly optimizing their digital presence.

Team website

  • About us
  • Research
  • Team
  • Join Us

Goals

  • Establish online presence
  • Foster collaboration and lab members recruitment
  • Communicate scientific discoveries
  • Convey the lab’s mission and values

Deliverables

  • Responsive website
  • Digital brand identity
  • Full package logo

PETAL identity, research, and impact

PETAL leverages  computational epidemiology to strengthen pandemic preparedness and outbreak response. We created original illustrations to translate the multilayers approach used by PETAL to inform public health and policymakers in three main study areas: Viral epidemiology, Pandemic Preparedness, and Outbreak Response.

PETAL website

We designed custom illustrations to visually communicate PETAL’s research and the Principal Investigator’s unique vision. The PI approaches this critical work not to alarm, but to emphasize resilience and togetherness—the core strengths needed to overcome major public health challenges. This philosophy is reflected in the lab’s core color: Green Teal, a deep blue-green hue that evokes calmness, trust, growth, and renewal.

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