Social determinants that drive disparities
Mattingly lab is a research laboratory based at the University of Kentucky that studies social epidemiology of substance use, addiction, cancer, and related health disparities. We collaborated with Dr. Mattingly to develop a powerful lab website. Our goal was to not only highlight the lab’s unique culture and groundbreaking research but also significantly enhance its online visibility
Team website
- About us
- Research
- Team
- Publications
Goals
- Establish online presence
- Foster collaboration and lab members recruitment
- Communicate scientific discoveries
- Convey the lab’s mission and core values
Deliverables
- Responsive website
- Digital brand identity
- Full package logo
Mattingly Lab Illustrations
The Mattingly Lab investigates the diverse factors that influence substance use behaviors and contribute to health disparities. We’ve developed original illustrations to visually represent these multifaceted factors and their impact across various populations. To highlight the areas of greatest need, vulnerable populations are clearly marked with a red circle. This visual cue emphasizes the urgency of addressing these disparities and helps to identify the specific factors that heighten vulnerability within these communities.
Mattingly Lab identity
For this project we created a logo that symbolizes the pursuit of equity. The horizontal line represents equal opportunity and standing, while the red dot signifies an individual or community facing unique challenges or disparities. The blue color signifies stability and trust, core values in the Mattingly group’s research. The red color, symbolizing passion and urgency, highlighting the group’s focus on addressing. societal disparities that obstructs health equity in specific communities.
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